2025年全球创意报告

Brands thrive by realising great ideas. However, in thesetimes of attention scarcity and channel fragmentation,getting to them has never mattered more. Great ideas are no coincidence. They are the result ofa trusting relationship and careful assessment.Many hands touch ideas, but not enough nurture them. This report explores the state of ideas and creativedecision making. We hope it ignites conversationsamongst your teams and helps you get to better ideas."